Recently I visited one of the Exhibitions in Mumbai and saw tremendous number of shell scheme exhibition stalls using the same old shabby posters on walls, a branding on reception counter and most of all empty stalls with visitors eager to get anything free. There has been great number of people and good stalls executed too, however shell scheme stalls were all without anything to attract target audience.
I remembered when we started participating in Exhibitions, We were participating to gain good exposure of our brand and products. We were highly excited to participate and most of all confident for our participation. We had no planning nothing, just thought our products will stand out on its own and Brand will be projected by its own means. With just a stall space of 9 square meter we had designed some posters to be stuck to the walls , taken additional counters for our products and a sitting arrangement.
When the exhibition did open we realized its not at all we planned for and ended up distributing our brochures and cards, but none of our target audience captured. Today when I look back, I realize the what mistakes we made and what we did later to make shell scheme stall stand out..
We did research of various options in the market for our next participation. We did realize there are various options available that could make a shell scheme stall look attractive. To list the few options that We designed as below typically for 3 x 3 mtr shell scheme and 4 x 3 mtr shell scheme stall.
Hanger Banner is on of the most prominent and beneficial option we had, as it easily gets hooked to your back wall and minimize the space utilization for smaller stalls. These Banners are hassle free of sticking to back wall etc, it comes in a roll form that you just hook it to top of your back wall panes and remove once exhibition over without any efforts.
Magnetic Popup Backdrop again is a great backdrop with high quality print and a handsome structure for visibility. Again customized to our requirement with build in shelves, brochure holder etc we got our branding utilized to the core.
We created various combination of the Hanger Banner and Magnetic Popup for our year on exhibition in various structure as to have different layout for each expo and created highly professional structures in spite of budget constraint and limited space in the stall
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I hope this article help people who books shell scheme stall, but are not aware of what to be done with it. Best of all a reusable option for year on budget that could make a difference.
For various combos in shell scheme you can email us at firstname.lastname@example.org and we will be more then happy to help you in your exhibitions and events. If you have any queries do let us know as to provide you a solution that I am sure you will endure.